A Guide to Logo Colors
Branding is very important to a business. It is the way that they can reach out to their customers and tell them their beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. Each color speaks to us differently. Using certain colors in your logo helps to communicate what your business or brand is all about.
Questions about your business should be asked before creating your logo. Is your target market male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. Here are the different colors to use in your logo and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. The warm colors will be considered first.
If you use red, then you are attracting male audiences. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It is a color of energy. Children love this color.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Let us now look at the opposite, the cool colors.
Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
It is ideal to use the color green for outdoors. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.
The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.
In this website, you will learn more about logo colors so check it out!
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